Kestrel Quips

SEO means Search Engine Optimization, but could also mean Seek Every Opportunity. The two are related concepts.

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Don’t try to impress a girl by saying you play the guitar. She might hand you one. (You can’t fake skill.)

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The shortest distance between two points is a straight line,  except for those using search engines. They tend to wander.

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Don’t rely on spell check to catch your errors. You want to be fast, but it’s wrong to put the petal to the medal.

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It is important to care about your customers. It is more important they KNOW you care.

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If you are looking for better answers, keep asking better questions.

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“Content Marketing” consists of two words and you need to do both of them well to be effective.